Dementia Friendly communities aim to empower people living with dementia to have high aspirations and feel confident, knowing they can contribute and participate in activities that are meaningful to them.

Members of WYLD are leading the creation of Dementia Friendly Communities in their local areas and creating channels to learn from each other and share best practice with those planning to do the same.

Find out more about the work that our members are doing to support Dementia Friendly Communities here:

Laura Booi (CA) 
has spearheaded an initiative to make her hometown of Qualicum Beach on Vancouver Island dementia friendly. After a successful Town Hall Meeting in January 2016, she is working as an advisor to the town council to achieve this goal. They are working with the Alzheimer Society of British Columbia to educate both small business owners and front-line services such as police and paramedics about how to best support those living with dementia in the community. They will also adopt a “dementia-friendly community” label for storefronts, signalling that local businesses are educated about the issue and aware of the population’s needs.

Claire Baker (NZ) is working with Rotorua Lakes Council, a town in the centre of the north island of New Zealand, to make dementia-friendly changes. Public meetings were held in early 2016 to establish support for the work within the community, and a dementia-friendly Rotorua steering group has now been created. Claire, in her role for health and care company Bupa, is leading the steering group with the Council. The Council have a strategy to build a resilient community, and being dementia-friendly fits with this, aiming to make Rotorua a great place to live for people of all ages and abilities. The group are working to establish priority areas for action for people living with the dementia in Rotorua. It’s thought that first focus areas will be on education for the wider community, as well as targeted action to make businesses and public spaces more dementia-friendly.

If you are thinking about or in the process of creating your own Dementia Friendly Community and want to connect with the project leads within WYLD, send an email to